FENDI

Designer Frames

Luxe eyewear that combines bold creativity with refined Italian elegance.

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ABOUT THE BRAND

FENDI makes a statement without apology. Playful shapes. Confident energy. These frames are for style leaders who embrace drama, elegance, and the unexpected — all in one unmistakably polished look.

Founded in Rome in 1925, Fendi began as a family-run leather and fur workshop. It’s since grown into one of Italy’s most iconic luxury fashion houses, known for bold creativity and craftsmanship.

Fendi eyewear brings that same high-fashion energy to frames. The brand blends traditional Italian flair with contemporary edge — often playing with asymmetry, logos, or sculptural elements. Whether sunglasses or opticals, Fendi frames carry a sense of confidence, style, and unmistakable flair that reflects the label’s fashion-first DNA.

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What Makes FENDI Unique?

Fendi eyewear is for those who love to stand out. Big shapes, bold colours, and confident design are part of the brand’s signature look.

You’ll find oversized silhouettes, strong geometric lines, and playful touches — like see-through layers, cut-outs, or the iconic “FF” monogram subtly worked into the temples. The frames don’t whisper; they express. They’re designed for people who embrace style as part of their identity, and who aren’t afraid to make a visual statement.

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FENDI's BRAND APPEAL

You don’t wait for trends — you lead with your own sense of style. If you want eyewear that’s fashion-forward with substance, Fendi is a natural fit.

Fendi tends to resonate with women in their 30s to 60s who love high fashion and aren’t afraid to be seen. It also appeals to men who want sleek designer frames with a sharp twist. Whether you’re dressed up or dressed down, Fendi gives your look that little extra edge.

Fendi’s customers seek eyewear that combines cutting-edge design with enduring sophistication, favoring pieces that reflect their individuality and taste for bold fashion statements. More than just an accessory, each frame represents the brand’s commitment to creativity and refined luxury, making it the ideal choice for those who desire eyewear that embodies modern elegance and iconic style.

COME VISIT

East Village Shopping Centre
T12, 4 Defries Ave Zetland 2017

(02) 9662 6364

OPENING HOURS

Monday – Friday 9:30am to 5:30pm
Saturday 10:00am to 4:00pm
Sunday 10:00am to 4:00pm

COME VISIT

Surry Hills Village
Shop L103, 399 Cleveland St, Redfern NSW 2016

(02) 9556 1160

OPENING HOURS

Monday – Friday 9:30am to 5:30pm
Saturday 10:00am to 4:00pm
Sunday 10:00am to 4:00pm

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