DITA
Designer Frames
Luxurious eyewear crafted with bold innovation, impeccable artistry, and timeless elegance.
ABOUT THE BRAND
DITA defines precision. Every angle, every material, deliberately chosen. These are frames for those who value substance over flash — and recognise craftsmanship the moment they hold it.
Founded in Los Angeles in 1995, DITA set out to redefine what luxury eyewear could be. From day one, the brand focused on precision, craftsmanship, and lasting impact — not trends.
DITA frames are made in Japan, where skilled artisans spend up to eight months perfecting each piece. It’s not about mass production — it’s about building frames that feel engineered, not just designed. That obsession with quality has earned DITA a cult following among those who appreciate detail at the highest level.
What Makes DITA Unique?
DITA doesn’t make eyewear — it crafts it. Every frame blends traditional Japanese techniques with bold, modern design. You can feel the difference the moment you pick one up.
Signature traits include titanium hardware, custom hinges, and ultra-polished acetate. Many frames feature screw-mounted lenses, step-down detailing, or floating lens designs that require extraordinary precision. This is high-end eyewear for people who notice — and care about — the build, the balance, and the finish.
DITA's Brand Appeal
You care about quality — not in a showy way, but in the way something feels, fits, and lasts. DITA speaks to that mindset.
These frames tend to attract detail-driven individuals — creatives, professionals, collectors — usually in their late 30s and beyond. Whether you’re wearing titanium aviators or sculpted opticals, you’re someone who appreciates subtle luxury, clean lines, and craftsmanship that borders on obsessive. If other brands feel disposable, DITA will feel like it was made for you.
COME VISIT
T12, 4 Defries Ave Zetland 2017
OPENING HOURS
Saturday 10:00am to 4:00pm
Sunday 10:00am to 4:00pm
COME VISIT
Shop L103, 399 Cleveland St, Redfern NSW 2016
(02) 9556 1160
OPENING HOURS
Saturday 10:00am to 4:00pm
Sunday 10:00am to 4:00pm