BOSS
Designer Frames
Sophisticated eyewear that embodies sleek design, modern elegance, and effortless confidence.
ABOUT THE BRAND
BOSS frames mean business. Clean lines. Precise fit. Made for those who move with purpose, lead with style, and know that confidence is best worn with clarity.
Hugo Boss has been synonymous with modern, tailored style since the 1920s. Known globally for its clean lines and confident silhouettes, the BOSS eyewear range reflects that same precision and polish.
BOSS eyewear blends German engineering with a sharp fashion sensibility. Frames are streamlined and contemporary — designed for people who want eyewear that complements a professional look but still feels personal and modern.
What Makes BOSS Unique?
BOSS frames focus on structure, balance, and understated confidence — eyewear designed to fit seamlessly into a refined lifestyle.
Expect clean shapes, matte finishes, and smart metal detailing. The designs prioritise fit and function, with subtle style cues like crisp lines and minimalist branding. Whether you’re after bold acetate or sleek metal, BOSS offers frames that are easy to wear, easy to match, and built to elevate your everyday look with quiet precision.
BOSS's BRAND APPEAL
You value sharp presentation and effortless style. You don’t need bold logos — just well-made design that fits your lifestyle.
BOSS appeals to professionals — men and women, often in their 30s to 60s — who want frames that feel tailored, not trendy. Whether for business, travel, or daily wear, these glasses signal that you care about the details, without needing to announce it. If you like your style clean, confident, and versatile, BOSS delivers.
COME VISIT
T12, 4 Defries Ave Zetland 2017
OPENING HOURS
Saturday 10:00am to 4:00pm
Sunday 10:00am to 4:00pm
COME VISIT
Shop L103, 399 Cleveland St, Redfern NSW 2016
(02) 9556 1160
OPENING HOURS
Saturday 10:00am to 4:00pm
Sunday 10:00am to 4:00pm