PRADA

Designer Frames

Distinctive eyewear merging bold innovation with refined elegance and contemporary luxury.

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ABOUT THE BRAND

PRADA frames reshape the ordinary. Sleek. Sculptural. Designed for those who see fashion as architecture — and wear their vision with sharp intent and unapologetic style.

Prada started in Milan in 1913 as a luxury leather goods company. Over time, it grew into one of the most influential fashion houses in the world, known for innovation, clean lines, and bold reinvention.

When it comes to eyewear, Prada delivers the same forward-thinking aesthetic — refined yet provocative. The brand blends high-fashion confidence with sharp, architectural silhouettes. Whether on the runway or on the street, Prada frames always look intentional and distinctly modern.

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What Makes PRADA Unique?

Prada eyewear combines bold design with meticulous detail — the kind of frames that feel both sculptural and wearable.

Expect sharp edges, strong angles, and a mix of glossy acetate or metal finishes. Styles often play with contrast — chunky meets sleek, vintage meets futuristic. Branding is subtle but confident, often integrated into the temple design. Prada frames don’t fade into the background — they bring structure and presence to your whole look.

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PRADA's BRAND APPEAL

You’re thoughtful about style and intentional with your choices. You like your look clean, but with an edge — and Prada fits that mindset.

Prada eyewear appeals to fashion-conscious men and women, often aged 30 to 60, who appreciate design that’s modern, polished, and just left of mainstream. Whether you’re suited up or dressed down, these frames add definition and direction without trying too hard.

Prada’s customers desire eyewear that reflects their unique style and sophistication, combining cutting-edge creativity with unparalleled quality. More than just an accessory, each frame embodies the brand’s commitment to luxury and innovation, making it the perfect choice for those who want eyewear that exudes modern sophistication and refined individuality.

COME VISIT

East Village Shopping Centre
T12, 4 Defries Ave Zetland 2017

(02) 9662 6364

OPENING HOURS

Monday – Friday 9:30am to 5:30pm
Saturday 10:00am to 4:00pm
Sunday 10:00am to 4:00pm

COME VISIT

Surry Hills Village
Shop L103, 399 Cleveland St, Redfern NSW 2016

(02) 9556 1160

OPENING HOURS

Monday – Friday 9:30am to 5:30pm
Saturday 10:00am to 4:00pm
Sunday 10:00am to 4:00pm

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