Maui JIM
Designer Frames
Premium eyewear that combines vibrant clarity, advanced sun protection, and the spirit of aloha.
ABOUT THE BRAND
Maui Jim brings the world to life. Crisp colour. Effortless comfort. Built for sunshine and movement, these frames are made for those who live outdoors and see every day as an open invitation.
Maui Jim started in the 1980s on the beaches of Lahaina, Hawaii, selling sunglasses to protect against intense island glare. What began as a small business grew into a global brand known for exceptional lens technology.
Their big breakthrough? PolarizedPlus2® lenses — designed not just to block glare, but to enhance colour and clarity. Maui Jim quickly earned a reputation among outdoor lovers, boaters, and anyone who values visual comfort in bright conditions, all while staying true to its island roots.
What Makes MAUI JIM Unique?
Maui Jim focuses on visual comfort in harsh light — and delivers it better than almost anyone.
Their PolarizedPlus2® lenses reduce glare, boost contrast, and make colours pop without over-saturating. The brand offers a wide range of frame styles — from sporty to refined — but always pairs them with high-performance lenses. Whether you’re on the water, in the mountains, or just walking to the café, Maui Jim lenses make the world look better.
MAUI JIM's BRAND APPEAL
You value clarity, comfort, and eyewear that actually performs. Style matters, but function comes first — and you want both.
Maui Jim appeals to people who spend time outdoors, travel often, or just can’t stand glare. It’s especially popular with men and women aged 35+, including professionals, travellers, and active retirees. You’re probably the type who cares more about how your lenses work than whose logo is on the side — and that’s exactly who Maui Jim designs for.
COME VISIT
T12, 4 Defries Ave Zetland 2017
OPENING HOURS
Saturday 10:00am to 4:00pm
Sunday 10:00am to 4:00pm
COME VISIT
Shop L103, 399 Cleveland St, Redfern NSW 2016
(02) 9556 1160
OPENING HOURS
Saturday 10:00am to 4:00pm
Sunday 10:00am to 4:00pm